Shareholder Magazine Online Reader Survey

Shareholder was created with you in mind, and we are committed to ensuring that your publication continues to target your specific concerns and interests. Armed with more knowledge, we will be better able to address your investment needs.

Q.1

Topics of Interest *

Please indicate your level of interest in the following topics by rating each on a scale of 1-5 (5 being most interested and 1 least interested.)

	1	2	3	4	5
New product offerings/investment opportunities
Investing for retirement
Investing for college
Market outlook/commentary
Choosing investments
Global Investing
Equity investing
Bond investing

New product offerings/investment opportunities

1 2 3 4 5

Investing for retirement

1 2 3 4 5

Investing for college

1 2 3 4 5

Market outlook/commentary

1 2 3 4 5

Choosing investments

1 2 3 4 5

Q.2

Appraisal of Shareholder *

How are we doing? Please respond to the following statements regarding Shareholder (5 being strongly agree and 1 strongly disagree).

	1	2	3	4	5
Shareholder does a good job of providing information that is relevant to me.
Shareholder provides information in a format that is easy to read and understand.
I read Shareholder cover to cover.
Articles in Shareholder are too lengthy.
Articles in Shareholder are too brief.
Articles in Shareholder are too complex
Articles in Shareholder are too simplistic.
Overall, Shareholder is a useful resource for me as an investor.

Shareholder does a good job of providing information that is relevant to me.

1 2 3 4 5

Shareholder provides information in a format that is easy to read and understand.

1 2 3 4 5

I read Shareholder cover to cover.

1 2 3 4 5

Articles in Shareholder are too lengthy.

1 2 3 4 5

Articles in Shareholder are too brief.

1 2 3 4 5

Articles in Shareholder are too complex

1 2 3 4 5

Articles in Shareholder are too simplistic.

1 2 3 4 5

Overall, Shareholder is a useful resource for me as an investor.

1 2 3 4 5

Q.3

Please enter any additional thoughts/ideas that you would like to share with the editors of Shareholder.

Q.4

Investor Information *

	Above average	Average	Below average
I would rank my interest in investing as:
I would rank my investment knowledge as:

I would rank my interest in investing as:

Above average Average Below average

I would rank my investment knowledge as:

Above average Average Below average

The following questions are optional and for informational purposes only. Your personal information will not be shared.

Q.5

State of Residence

Q.6

Gender

Male
Female

Q.7

Age Group

18-24
25-34
35-44
45-54
55-66
67+

Q.8

Investable assets (not including your possessions, home, property, etc.)

$10,000 – $25,000
$25,001 – $50,000
$50,001 – $100,000
$100,001 – $250,00
$250,001 – $500,000
$500,001+

Q.9

Number of BlackRock mutual funds owned?

0
1
2-4
5 or more